schwinn cycling & fitness catalog cover
What better way to celebrate the millenium than to tap into the past? I owned this fabulous collection of retro produce labels and conceived the idea of playing up the Homegrown brand (which was a line of our mountain bikes). We reinvented the labels in a clever way. Working with a brilliant illustrator and some witty copy, we re-created bicycle-specific labels. This visually rich catalog was a true celebration of the brand and all of its heritage.